- Facebook Updates Video Ad MetricFacebook’s much-awaited update on its Video Plays Metric is finally here. The company announced changes in the way it calculates its 3-second and 10-second video ads and will be adding a new Video Plays Metric backed by Moat Verification. Reverse Thought gives...More
- 7 WAYS TO SUCCEED AT DIGITAL MARKETINGCompared to traditional marketing, digital marketing is more attractive to modern marketers as it shows actual numbers and numbers never lie. Currently, a majority of organisations and brands have a higher focus on digital initiatives and they’re seeking higher ROI....More
- Why Premium Content is the most important tool for Financial Services brands to win consumer trustConsumers have many options when it comes to choosing a suitable financial service, thanks to the sheer competition in this sector. It is shocking that nearly 46 percent of the consumers do not recommend their financial service partner to their...More
- Mobile Blindness- The phenomenon of everything and nothingWith the power of being light and portable, smart-phones and tablets have conquered the kingdom of internet browsing. Today, people prefer surfing the endless terrain of the internet through their phones rather than the desktop or laptop on the go,...More
- 4 Old-School Marketing Tactics Making a Comeback in 2018Smartphones and Internet have become an integral part of our lives with most users spending most of their time on their devices. It’s no wonder then that E-commerce is taking over in-store shopping at a growing rate. Low-cost barriers, exact...More
- The Big 2018 Facebook Algorithm ChangeFacebook is still reigning as the big gun among the world’s Social Media Platforms, and any business that relies on Facebook for marketing has a lot at stake with its algorithm changes. Facebook’s algorithm holds the key to reaching the...More
- Men Behind The MachineTushar Garg Principal & Creative Director He is the right brain of our agency and the man in the driver’s seat. Having worked for almost a decade in the industry, he has already amassed a long string of prestigious awards...More
- How to Shop for the Right Social Media AgencyFinding the right Social Media Agency is not like buying apples. It’s like finding your red carpet outfit Each brand needs an active social media presence in order to thrive today. Neglecting this aspect can plunge your business back into...More
- Power dressing for the textile industryThe Indian textile industry caters to the global demand for quality textiles. The sector boasts of a huge number of listed companies- stalwarts of the old economy and biggies in the new one. My experience of working with them has led...More
