Strategy

Customer Lifetime Value Calculation for Email Marketing
“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth...
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How Digital Marketing Can Help Small Businesses During A Pandemic
Small businesses have been heavily hit by the pandemic   It's been more than six months that everyone is suffering from such a phase that no one ever expected. It is not only about one person, one business, one state,...
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Nurturing Your Business Through Effective Branding Strategies
Establishing a brand is a far more crucial task if business development is your aim. Branding is a comprehensive term, encompassing more than the logo and visual elements. Many marketers consider it equal to, if not more important than the...
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