Why Premium Content is the most important tool for Financial Services brands to win consumer trust

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Consumers have many options when it comes to choosing a suitable financial service, thanks to the sheer competition in this sector. It is shocking that nearly 46 percent of the consumers do not recommend their financial service partner to their peers. This statistic is disastrous for financial services companies, who are constantly looking to expand their customer base. Here’s how you can fix it.

Strong Digital Footprint

Consumers tend to research online and check reviews about an organization before hiring their services. Negative digital information is the quickest way to drive your clients to your competition. Having no digital presence can create an array of doubts about your brand’s credibility. That’s why it is important to have a strong social media presence and Online Reputation Management system for a positive brand perception.

It is true that personal recommendations are the quickest way to win a customer. However, the best recommendations are also limited to personal circles. Digital advertising with special emphasis on mobile advertising can help you connect with your customers on a personal level. Reverse Thought has been the forerunner in helping organizations creates effective relationships through their digital advertising campaigns.

Content is King

Content plays a vital role in creating brand advocacy among customers. If it adds value to their lives, they are likely to share it with others. At Reverse Thought, it is our job to set the right tone and context to your communication. Anyone can write content, but is it moving towards your goals?  That requires careful planning and strategy. That’s where professional digital marketers like Reverse Thought come in.

Premium Content

While consumers trust candid reviews posted by other consumers, they show an incredible affinity towards professionally generated premium content. Research suggests consumers prefer premium content to user-generated content. Consumer’s rate content based on three important attributes:

  1. Trustworthiness
  2. Insightfulness
  3. Ease of understanding

We at Reverse Thought has been consistently helping brands connect with their audience on the strength of these attributes, helping them retain the trust of approximately 75% of their audience.

Using Premium Content is just one of the methods a financial service can use to win their customers. By making an effort to understand consumer perceptions, creating influential content, and adopting marketing strategies that deliver a good experience for the users, financial services brands can gain and retain their consumers’ trust.