Strategy

Customer Lifetime Value Calculation for Email Marketing

24 July 202005 January 2022

“What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth...

How Digital Marketing Can Help Small Businesses During A Pandemic

09 July 202005 January 2022

Small businesses have been heavily hit by the pandemic It's been more than six months that everyone is suffering from such a phase that no one ever expected. It is not only about one person, one business, one state,...

Nurturing Your Business Through Effective Branding Strategies

20 April 201922 October 2020

Establishing a brand is a far more crucial task if business development is your aim. Branding is a comprehensive term, encompassing more than the logo and visual elements. Many marketers consider it equal to, if not more important than the...