Creating the ‘Magic’ for Jamic

jamic logo

Jamic films is a talent powerhouse with some of the best ad films from India under their belt. Their brief to us was very simple- “Jamic is Magic remixed. And the magic comes from the fact that for us each project is our baby. ”

We decided to create a very peppy retro jazz identity  and website for them with magic being our central theme. A magic floating island in a distant galaxy with a village fair theme was our translation of the brief.