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20 July 201827 February 2019

Compared to traditional marketing, digital marketing is more attractive to modern marketers as it shows actual numbers and numbers never lie. Currently, a majority of organisations and brands have a higher focus on digital initiatives and they’re seeking higher ROI....

Why Premium Content is the most important tool for Financial Services brands to win consumer trust

18 July 201808 March 2019

Consumers have many options when it comes to choosing a suitable financial service, thanks to the sheer competition in this sector. It is shocking that nearly 46 percent of the consumers do not recommend their financial service partner to their...

Mobile Blindness- The phenomenon of everything and nothing

18 May 201827 February 2019

With the power of being light and portable, smart-phones and tablets have conquered the kingdom of internet browsing. Today, people prefer surfing the endless terrain of the internet through their phones rather than the desktop or laptop on the go,...

4 Old-School Marketing Tactics Making a Comeback in 2018

08 May 201808 March 2019

Smartphones and Internet have become an integral part of our lives with most users spending most of their time on their devices. It’s no wonder then that E-commerce is taking over in-store shopping at a growing rate. Low-cost barriers, exact...

Men Behind The Machine

04 March 201808 March 2019

Tushar Garg Principal & Creative Director He is the right brain of our agency and the man in the driver’s seat. Having worked for almost a decade in the industry, he has already amassed a long string of prestigious awards...

Coolest things to buy on Amazon in 2016

04 January 201605 February 2019

So 2016 is here. We all have a huge list of expectations from the year ahead of us – Some want money, some want love, some want to lose weight, others want to gain weight– the list goes on. But...

Power dressing for the textile industry

07 December 201505 February 2019

The Indian textile industry caters to the global demand for quality textiles. The sector boasts of a huge number of listed companies- stalwarts of the old economy and biggies in the new one. My experience of working with them has led...

Finally the real audience has its say in Bollywood

09 December 201327 February 2019

How many of us have read rave reviews about certain movies only to find that they are a big yawn when you actually watch it? Or read a really crappy review and found the movie to be full of fun....

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